My Story: A Message from the CEO


Hi, my name is Alix Shutello and I started Endurance Sports & Fitness Magazine back in 2010 because someone asked me to. I mean that!  I started writing a blog entitled, Tighthams, to write about my running exploits as a new mom.  

In 2002, I ran the San Diego Marathon pregnant and it wasn’t until 2006 when I wrote about it in my blog. I started the blog, truth be told, to learn how to us WordPress. Many of my 11 magazine clients at the time were starting to blog and leverage social media. I figured if I were going to be able to consult with my clients on blogging, I needed to start blogging myself.

And now I’ve published this blog about running a marathon pregnant, and other women from around the world began responding to the blog. I was immediately humbled. Many of these women had multiple kids, had run through all of their pregnancies, and who still felt that society didn’t agree that women should run pregnant.

In essence, my blog post on running pregnant started a conversation, and that was a lesson I could teach my clients.

I kept up with the blog and started to write reviews on products and post some other topics, all of which seemed to generate a number of comments, so I turned Tighthams from a blog into a company called Runners Illustrated. Runners Illustrated, which played off of a combination of Runners World and Sports Illustrated was a great way for me to report on all aspects of running.

An endurance runner from Australia names Andy Bowen emailed me one day. He asked me if I could start covering endurance races. Bowen was one of a number of athletes who approached me about covering global endurance foot races beyond the marathon. It opened my eyes to a world I didn’t know existed….and from there, Runners Illustrated, which focused on running any distance up to the marathon morphed to include all types of ultra running.

It didn’t stop there. Once I changed the name of Runners Illustrated to Endurance Racing Magazine, the triathlon community found me too – and it didn’t stop there. Endurance Racing Magazine operated from 2012-2016 and covered a number of non-motorized endurance sports including kayaking, canoeing, ultra marathons, adventure racing, Ironman-distance races, ultra-triathlons, duathlons and all other types of trail and road races in between.

In late 2016 I conducted a survey and the title of this publication changed to Endurance Sports & Fitness Magazine. The title, while long, resonated with my readers and created more comfort for those, like me, who are striving to enter the endurance world.

In 2016 the newly redesigned magazine (which was only published digitally) hit the “shelves” with a lot of fan fare. In 2017, I created four subscription options for the magazine including a print option.

We hope that you consider supporting the magazine through a subscription or by advertising. The magazine, which is a community-based magazine, is supported by a number of writers who give their time to provide excellent content and rich stories for our reader base.

If you ever need to contact me, reach me at Alix@EnduranceSportsandFitness.com.

I look forward to hearing from you.

Alix Shutello
CEO & Publisher